Nowadays it can be treated only in the traditional ways that include surgery, chemotherapy, hormone therapy and radiation therapy. But we all hope that one day scientists, researchers and doctors involved will find a cure for cancer, or at least for breast cancer, so it won't be a deadly disease any more. That is why many non profit organizations and foundations were created.
They want to support breast cancer research in order to find new improved ways of treatment and also a possible cure. Experts have even started studying this disease from the genetical point of view, as it is known that once the cells mutate and become cancer cells, cancer can also be transmitted from generation to generation, genetically.
One of the most famous such non profit foundations in the world is the Breast Cancer Research Foundation that was started in 1993 by Evelyn Lauder. It has organized a big number of very successful fund raising campaigns and also breast cancer awareness campaigns. All the money gathered during these charity actions were used for financing breast cancer research. The people working in this field have already succeeding developing more accurate surgical devices used in removing the breast cancer tumour without leaving any cancer tissue behind, invented better drugs used in chemotherapy and continue the genetical research regarding the discovery of the genes that are responsible for carrying the breast cancer information.
In 2005 this foundation started a very nice collaboration with Delta, one of the largest airline companies in the United States, that decided to paint one of its airplanes in pink, with the pink ribbon logo on, showing the support for the cause of breast cancer and also wanting to make people aware of this disease. The tradition continued in 2006 when, at the end of September, Delta decided to use a Boeing 757 painted in pink for showing support for breast cancer. This was done as part of the awareness campaign organized every October, the breast cancer month. As you can see from the pictures, the Delta Boeing 757 looks really nice all pink, with ribbons on and all the symbolic design of breast cancer sign. They even went further and served airplane customers pink lemonade for only $2 each glass and all the money obtained this way was donated to the foundation and used for research.
I think this was a very nice gesture and both parts showed their support for breast cancer patients and also helped by raising funds. Even the fact that there was an awareness campaign was very beneficial, as women were advised to go to the doctor if something was wrong and also to self-examine and they were presented the first symptoms of this disease. And if only ten percent of the passengers paid attention and looked for more information about this topic, then the campaign was succesful because this can mean at least a few dozen of lives saved.