Well, this can, indeed, happen to you, but it is a treatable condition, and this seems to be the message that breast cancer symbol militants are trying to spread all across the globe. Countless foundations and non-profit organizations are fighting to decrease the effects of breast cancer. And they, in their quest, have not chosen a foe that is easily defeated, because, according to the World Health Organization (WHO), breast cancer is the most widespread form of cancer among women in the entire world, across the map.
Interestingly enough, however, breast cancer does not only affect women, even though it is true that breast cancer is mostly spread among representatives of the fair sex. Thus, even though the number of breast cancer in men is ten times smaller, the risk is there nonetheless.
To be clear, the breast cancer symbol, and the logo for the fight against breast cancer, is a pink ribbon with the ends crossed, just like the one seen in the photo above. Another instance of ribbon use to symbolize fight against cancer is the blue ribbon used as the logo for the fight against prostate cancer, seen in the photo below.
Authentic Corporate Social Responsibility actions versus fake Corporate Social Responsibility actions: In the fight against breast cancer, however, the good news is that the mortality rate has begun to drop. This is perhaps the merit of those who are militants for regular checkups and who are based on the prevention of this disease, or its detection in the earliest of stages. And now, we get to the part that truly interests us: how are marketing and advertising activities combined with good intentions?
What is the essence of authentic Corporate Social Responsibility? How can one forget that the brand represented needs to obtain something in return for the efforts made and then, just when you start to forget, the magic happens. And, on the other hand, when you are only focused on “what you get out of this business” and you take your eye off the ball and lose the essence of things. As you may have realized, there are two categories of companies involved in the fight against breast cancer. Some of them are sincere, others are not.
And I would like to speak more of the sincere ones, because brands, like people, are not worthy of attention if they do not put some feeling in their actions. I am not interested in the fact that one company designed a crossed pink model of bikini with Swarovski crystals if I cannot find anywhere information on how the money will be used to fight breast cancer. And then I draw the conclusion that the action is a façade, and nothing more. If not, they should communicate better.